Attacking those who wear Black hats and shaitels to an audience in the secular forward newspaper

A recent Article written by a frum columnist and writer published in the secular forward newspaper is quite disturbing. The author writes about frum Jews who live intense Jewish lives they dress and do everything Jewish yet only because that's what everyone else does. To quote him:

“Cultural Orthodox Jews,” a phrase I coined for people who eat only rabbinically supervised foods, wear black hats (or wigs), pray in synagogue daily and send their kids to yeshivas — but all, and only because, that’s what everyone in their community does. Such “COJs” may or may not believe in the Creator, but if they do, they don’t give Him much thought — even while living seemingly intense Jewish lives.

The author goes on to say that the greater contemporary challenge to the Orthodox world, I think, lies in the COJ phenomenon. The problem of doing things by rote as the article mentions is nothing new. Who has not heard a mussar shmuze about mitvos anashim melumada. How does this author go ahead and write an article making fun and disparaging so many frum yidden? Did he not hear of the concept of emunah peshuta that people live with not everything having to be understood. There are many levels of observance, does a yiddisher mammeh who clings to her tehillim and cook for shabbos and bake challah, keeps taharas hamishpacha and raises a beautiful mishpacha, yet not have a deep understanding of the mitzvos is she in the category of COJs? What about the
young yeshiva bochurim who have a long life ahead of them to learn and delve deeper into Torah and mitzvos, yet they are ovdei hashem with all their heart and mind at the current stage of their life, are they also COJs?
 Perhaps the author was only bringing out a point, does he have to do it in the most hateful venue and use a self hating newspaper who all they do is attack frum yidden at every opportunity? Look at the comments to the article how much hate and bizoy gedolim are mentioned there. Look at the chilul hashem generated from the articleby the bashers of torah and mitzvosvie the comment section. If he feels its a problem let him come to our shuls and yeshivos and speak about it. To attack frum yidden in the enemy territory is shocking disturbing and offensive. Not just that, but during the three weeks a time where we are looking to work on sinas chinom not cause more machlokes and give fodder to the sonei torah.